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Revealed! Banner ad Sizes Internet Marketers Must Never Use

Banner ads come in different sizes and they are a very good source of traffic, well targeted traffic. With so many media buy sites now selling banner ads on CPM basis, finding places to place ads is no longer a problem. Banner buys can be gotten from sitescout, buysellads and adengage to name a few.

There are factors however you must have in mind. One of them is the banner ad size. One is easily taken in buy cheap  CPM rates without actually considering how many visitors it will actually attract.

For instance, the first banner ad I placed cost me $105 with over 1,100,000 impressions. Its from a well respected media buy company so I jumped at it. They actually delivered the number of impressions which was impressive (forgive the pun) and was the good part.

The unfortunate bit was that I had only 120 hits to my link. I was shocked. I had already built castles in the sky estimating I should have at least over 3,000 hits at least and make over a $1,000 from my effort. I was devastated.

Why did I have such poor results. Its because I used the wrong banner ad size.

I used 160 x 100 which is actually quite small. Your ad size needs to be an appreciable size for it to be seen. It's a lesson I was to repeat 2 more times before I realized my folly.

My second ad cost me $30 for the same banner size for over 200,000 impressions but brought me only like 40 hits.  I later placed a 125 x 125 with over 1,000,000 impressions but had only 90 hits.

It was when I placed an banner ad size of 728 x 90, that I had very good clicktru rates. It was initially like 8 hits in every 1,000 impressions but it declined in time to like 5 in 1,000.

I had learnt my lesson. That is why media buy gurus always advise you test and test until you find the one that not only converts, but converts well.

I hope this article will help manyof you save money when placing banner ads rather than using a hit or miss system.. Always ensure that the traffic on the site is well targeted, it converts and that the banner size is big enough and well situated to grab attention and a high clicktru rate.

If you need a cheap place to design banner ads, fiverr has some very good designers. Other places to get designers are digitalpoint, 20dollarbanners and uglybannersworkbetter.

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5 Things To Consider When Choosing An Affiliate Program

Affiliate marketing is extremely lucrative and many earn $10,000 a month, with some super affiliate earning six figure sums monthly.

You too can achieve this success online.

To do so however, you have to be choosy when it comes to selecting an affiliate program. Not just any program should do

1. The first thing to consider when choosing an affiliate program is not to register with a scam site. I have made this mistake thrice and there is nothing that hurts than to work long hours and get no rewards for your efforts.

One of these was an overhyped affiliate opportunity that was so well marketed that I could not see the scam in it. Others were two CPA programs which were basically fly by night. I never earned a cent despite the long hours and sacrifices I put into them.

The way to prevent joining scam opportunities or programs is to Google “Name of affiliate opportunity/program scam” and study in depth the results generated. With proper research, you can end up saving countless hours on marketing scams.

2. Secondly, go for an affiliate opportunity with a reasonable payout. The term reasonable can be stretched here.

If you are marketing a $27 product, a 50% or more commission will be reasonable. If you are promoting a $5,000 product, a commission payout of 10% will do just fine. It is much easier to sell 20 of a $27 product and earn $270 than 1 of a $5,000 product. If you do however sell just one, that is $500 in your pocket!

3. Target a product that has a compelling sales page. Is the copy compelling enough for it to convert visitors to buyers? Are you yourself compelled to buy?

4. The fourth reason is partly related to the third which is to target a product that you believe will sell or better still, one you believe in. Simply selling a product you believe will sell may be greed but selling a product you believe in is better as you will have motivation selling it. You can convince others to buy.

It is the motto in the marketing industry that you should sell a product you are passionate about. It makes selling much easier and much more enjoyable.

5. Go for a product you can drive traffic to. For instance, if you chose an affiliate opportunity marketing piano lessons, do you know how to reach the target audience? Are you familiar with the demographics of users of this product? Do they fit into your marketing model or will you be compelled to create a new marketing strategy?

Apply the above tips today and it will have immense benefit to your affiliate marketing business

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